LOCATION
This is where we will help you to fine tune your mobile business to your clients in your Territory-your defined area that YOU want to service. It needs to be in line with what your clients are looking for, gets them great results, and enables you to build your mobile optical business in a manageable and scalable way. You will begin to really understand those clients at a very deep level. Who your perfect optical clients are, what their needs are, what frustrates them with product and service, and what they believe they truly need from you. You will begin to know exactly where to find them, what to say to them, and importantly, how to provide for them. This is your Location!
EXPRESSION
Building your niche and rapport – This is where we will show you how to build trust and rapport with your dream optical clients by delivering high-quality consistent value in product offerings and service. By establishing connections and purchasing strategies with excellent suppliers that look after you and your clients, you will begin to develop your brand and your reputation. We give you all the direction towards developing a unique style and presence that sets YOU apart from the rest. We will show you how to build a dynamic and productive presence on your chosen sales platform, and also how to develop your network with those key collaborative partners that will ensure success for YOU and your clients!
ADVERTISING
Marketing Mastery – This is where we will show you how to drive interested people to that unbelievable awesome value that you will consistently deliver to your perfect optical clients. You will have a system for generating interest in your business at will and on demand. When you need a break, you will take it-no more booking holidays a year ahead-You will choose your schedule, your time off and your processes to keep your clients interested and informed when you are on a rest break. You will know how to set that whole process up, end to end, and how to think and act like a marketeer. Even if you never thought you could do that before. Turn it on, turn it off!
PROFESSIONAL EXPERT
A professional optician is more than one that knows their optical profession – A mobile optician requires a certain level of professionalism that is obvious to everyone at all times. This will ensure that you turn all those interested people into happy, high-paying clients of yours that trust and believe in you, and that continue to refer you.
THIS is how to keep your new mobile optical business profitable and successful. Your clients will demand their own personal professional expert-and YOU will be that person. You will have a thorough understanding of how to project that professionalism at all times to your current and potential clients, how to protect yourself, and how to maintain your credibility.
YOUR professionalism and expertise are real selling points!
POWER
This is Your Fulfilment – How to actually build your mobile optical business powerfully through the different stages of growth. How to build it in a way that is manageable for you and gets great results for your clients, but also ensures that you stay in control at all times. We will show you the systems and methods for doing that, time management, profit and loss, accountability, delegation and building a community of clients that refer and refer! You stay in control, you feel empowered, and you retain the Power of operating a phenomenally successful and profitable business that works for you and your clients.
